> 'Iceberg' Metaphor in Moscow Monuments

For an advertising campaign to promote Shchusev State Museum of Architecture, in Moscow, a creative russian agency conceived three huge and imaginative posters. Under the slogan "Discover the Full Story", they represent three of the greatest monuments of Moscow make us wonder how they look like if what we see in reality is just the tip of the iceberg

The St. Basil's Cathedral and the Lomonosov Moscow State University are monumental just by themselves, so their detailed utopian versions are at the very least creepy.

(Saatchi & Saatchi agency)
(Shchusev State Museum of Architecture - Wikipedia article)

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